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India-Australia Test series draws highest viewership

The Test series delivered a total of 1.1 billion gross impressions with the third Test match itself recording 383 million viewership.

user-circle cricketcountry.com Written by Press Trust of India
Published: Apr 12, 2017, 09:33 PM (IST)
Edited: Apr 12, 2017, 09:33 PM (IST)

India clinched the four-match Test series and retained their No. 1 Test spot © AFP
India clinched the four-match Test series and retained their No. 1 Test spot © AFP

New Delhi: The recent four-match Test series between India and Australia has drawn a record number of eyeballs. As India consolidated their position as the No. 1 Test team having defeating Australia 2-1 during the series that concluded last month, Star Sports delivered record viewership numbers.”The #TestofTheBest campaign for the India-Australia Test series delivered on its promise becoming the highest rated Test series in the history of BARC,” a statement from Star Sports said. The Test series delivered a total of 1.1 billion gross impressions with the third Test match itself recording 383 million viewership. FULL CRICKET SCORECARD: India vs Australia, 4th Test at Dharamsala

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Year 2017 for cricket started with a bang as the ODI series between India and England became the highest rated bilateral ODI series in the last five years. India had a gruelling Test season mixed with injuries and sudden news of resignation from MS Dhoni as limited-overs captain. Indian captain Virat Kohli also had go through some major controversies with the Australian media during the four-match Test series against the visitors. Yet, Kohli and co. brushed aside those issues and retained their No. 1 Test spot in the team rankings. It was under Ajinkya Rahane’s debut stint as captain that handed India a crucial win in the deciding match with Kohli struck by shoulder injury.