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IPL 2015 records 105 million television viewers, 41% more than 2014
The first five matches of the ongoing IPL 8 recorded 105 million viewers, compared to 91 million last year.
Published: Apr 18, 2015, 09:51 PM (IST)
Edited: Apr 18, 2015, 09:51 PM (IST)
New Delhi: The eighth edition of the Indian Premier League (IPL) has surpassed all expectations, achieving a cumulative reach of 105 million viewers in the first five Twenty20 matches as compared to the last season that reached out to 91 million viewers. IPL 2015: Points Table and Team Standings
The opening game between Mumbai Indians (MI) and Kolkata Knight Riders (KKR) got a rousing start with a rating of 5.4 TVR on SONY MAX & SIX & SONY AATH for the target C&S 4+ as compared to 4.4 TVR last year.
The tournament has clocked an average rating of 4.45 TVR for these first 5 matches as compared to 3.15 TVR last year.
Markets have recorded growth across India with 22 markets delivering above the All India average of 4.45. Markets which have responded with a phenomenal growth are Chennai, MP, Rajasthan, AP, Maharashtra and Gujarat. To cater to a larger audience this year, Pepsi IPL is now being viewed in more languages like Bengali, Tamil and Telugu. IPL 2015: Schedule with venue details
Anurag Thakur, Board of Control for Cricket in India (BCCI) Secretary, said: “We are delighted with the numbers on the back of an exciting Cricket World Cup.
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“In addition to the TV ratings, which have opened extremely well, the audience number on digital platforms and the attendance at the stadiums and at the Fan Park has been spectacular. We expect this only to get better and bigger,” said Thakur. IPL 2015: Complete Coverage