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Star Power: The Top 5 Indian Cricketers Dominating Brand Value
Here’s a look at the top 5 Indian cricketers with the highest brand value, driven by their cricketing prowess, public appeal, and commercial endorsements.
05 August 2024 • 4:43 PM
Cricket is not just a sport in India; it’s a phenomenon that captivates millions. For Indian cricketers, their influence extends far beyond the cricket field, making them valuable brand ambassadors. Here’s a look at the top 5 Indian cricketers with the highest brand value, driven by their cricketing prowess, public appeal, and commercial endorsements.
5.Hardik Pandya – The all-rounder
Talented all-arounder Hardik Pandya is quickly rising to prominence in the endorsement world. Lifestyle and fashion firms choose him because of his colorful style and energetic all-around qualities, which appeal to young people. Because of his affinity for younger audiences, Pandya is an even more valuable brand ambassador. Pandya is ranked sixth with a USD 38 million brand value, according to the survey.
4.Rohit Sharma – The Hitman
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The current captain of India’s Test and ODI squad, Rohit Sharma, has witnessed a significant increase in the value of his brand. Fans like him a lot because of his effective leadership and elegant hitting, especially when he won the T20 World Cup in 2024. As a result of his increasing popularity, lifestyle, fashion, and sports firms have begun endorsing him. The brand value of the former captain of the Mumbai Indians is USD 41 million.
3.Sachin Tendulkar – The master blaster
The great Sachin Tendulkar has a significant brand value even if he hasn’t played since 2013. His contributions to cricket and legendary fame have solidified his position as a priceless asset for high-end companies. Tendulkar is a well-known name in the branding industry thanks to his charitable endeavours and well-respected public persona. Understandably, his brand is valued at USD 91 million.
2.MS Dhoni – The captain cool
After quitting the Indian cricket team, MS Dhoni has a significant brand value event. Dhoni is still in high demand from brands, especially those aiming to reach rural and semi-urban consumers, due to his allure as a cool-headed leader. In the endorsement market, his persistent appeal and relatability make him relevant. The celebrity, who was born in Ranchi and is well-known as “Captain Cool,” has a 95.6 million dollar brand worth.
1.Virat Kohli – The modern maestro
The most valuable Indian cricketer, with a huge brand value, is none other than global sensation Virat Kohli. Even if Kohli hasn’t been as dominant as he once was, his brand worth is still quite strong. Top brands from a variety of industries continue to be drawn to him due to his steady on-field performances and positive global reputation. Kohli is a major player in endorsements because of his charismatic personality and leadership abilities, which enhance his attractiveness. The former captain of India is worth USD 227.9 million.